Keyword Popularity Research – How to Use the Google Search Box to Identify Your Competition
Keyword popularity research is the single most important concern of any network marketer, affiliate marketer, or internet marketer and it ought to be. Getting your business or opportunity ranked highly with the various search engines involves preparation, planning, and research. By looking at this article understand a neat keyword popularity research trick that will demonstrate how many webmasters are competing for a particular keyword or keyword phrase, which should be of more concern than the number of actual web pages found.
If you own a website with Dr. Ken Evoy’s Site Build It you already have the best tool for keyword popularity research built into your yearly membership. Brainstorm It’s not only the best tool for keyword research but also website concept searches, profitable keywords, content building, monetization, and a whole lot more. If you have not yet had the pleasure of the SBI experience I have a awesome keyword popularity research trick so that you can try and its absolutely free.
There are many basic optimization tasks that must be done to each web page to get ranked well with the major search engines. This is keyword popularity research 101.
* Your Particular Keyword Must Be In The Title Be absolutely sure to use your specific keyword or keyword phrase in the title of all your content. The page title represents an incredibly important role. The major search engines give special weight to these words when ranking your page for relevance. When they return the search results to searchers they display your page title how you write it as a link to your page. Its the first impression that people read in the search engine results page so build it engaging. It must express some value to your potential visitors. So keyword popularity research lesson number one: Offer your visitors a motive to click your link.
* Include Your Exact Keyword In The Description Field If you are writing a blog post, web page, or e-zine article you must write a description of your content. Think of your description as an advertisement for your web page. Visitors won’t see it on your web page but they will see it or portions of it in the search engine page (SERP). The description is the second half of what searchers see in the SERP. The title being the first. Help make it useful and relevant to the article without misleading. Try to deal with a need, concern, or pain and provide a lead-in to a solution. Don’t use up the description box real estate by making use of your particular keyword over and over again and limit the characters to a maximum of 200 less is far better. Keyword popularity research lesson number two: Write a compelling description to please both human visitors as well as the search engines.
* Your Specific Keyword Needs to be Inside The First 90 Characters Of Your Article Body Some search engines don’t use the description in their SERP so your article body must have your particular keyword in the first 90 characters. That is certainly why its often safest to include your certain keyword in both the description and article body. The various search engines that don’t use the description will write a description from the first 150-200 words informed body instead. You can observe why losing this step could cost you very much in the search engine page. Keyword popularity research lesson number three: The nearest your specific keyword is to the start of the article body the higher the various search engines score your page. So include your unique keyword in the opening phrase of your starting paragraph.
* Make Keyword Centered Text Links Inside The Article Body The search engines put a lot of importance on text links or links that are clickable. This not only is a help to your page but also to the main benefit of the web page you are linking to. It illustrates the search engines that you are delivering a value to your human visitors by sending them off your page to a relevant site. Just be sure to make the hyperlink open in a new window this way your page continues underneath waiting for your visitor to return. For example: a text link that says “click here” is not going to score your page any kind of points. However a text link that says to acquire more information read how Ken Evoy’s Site Build It takes the worry out of creating keyword optimized pages; will score points. Keyword popularity research lesson number four: Put your keyword in a text link once by no means more than twice. If you have a website the best way to get this done would be at the bottom of your web page having a text link that says “go back to home page from (whatever your web page title).
* Work with Your Specific Keyword In The Article Body Frequently The major search engines try to figure out what a page is about. Money by looking for certain on page hints. The placement of your certain keyword in your body copy are the direct hints to the major search engines. This tells them what the page is about. Search engines have become pretty complex at pinpointing the topic of a page. They require sufficient hints to recognize the topic of the page but too many will get you penalized. So the normal policies to good writing apply. Writing outstanding content, using synonyms, related words and generic keywords all help the major search engines understand what the page is about. Plus it makes for great reading which is a convenience to both human visitors and the major search engines.
What Does This Have to do with Keyword Popularity Research?
It has a lot to do with it because fundamental essentials basic steps needed to make sure your page is optimized. You might bookmark this web page for future reference so next time you make new articles you need to use it at as blueprint.
Now I’m going to show you the keyword popularity research trick that I talked about earlier. Tips on how to find keywords that you have a opportunity at ranking for? How many competing web pages is too much? Is there a miraculous number from the results that you ought to avoid? Tips on how to find your real competition and is it well worth competing for that particular keyword?
These are all great questions. You achieve this by having your keyword/phrase wrapped in quotes. Whenever you place quotes around a keyword you are requesting the various search engines for a direct match. Without quotes asks for results containing those words. Quite simply, the phrase internet marketing without quotes would return a thing like how really does internet marketing work.
Here’s how to uncover who your actual competition is and choose if that particular keyword phrase is worth going after. We know the title and anchor text needs to include our specific keyword. Now we must learn how numerous other web pages are optimizing exactly the same way.
With the aim of this illustration let us use the keyword popularity research term learn golf . What other web pages have that actual keyword phrase in the title and anchor text. You should know how many pages are attempting to rank for this same phrase.
Log into google and in the search box enter: intitle:”learn golf” inanchor:”learn golf” sidebar: be sure to make use of one space between the first “learn golf” and inanchor.
Google tells me that you have 19,500 other pages attempting to compete for a similar specific phrase in the title and anchor text. This is actually the actual competition.
Now lets have that same phrase and see what we get without quotes. This will get back web pages that include the term “learn” and “golf” in the title and anchor text. For example: learn how to golf . Google results are 1,050,000.
At this time all we have been performing is acquiring keyword popularity research details. The first research with quotes is the one which we are most concerned with.
Eventually do a immediately search on Google. i.e. learn golf. Wow! 85,500,000.
Here’s the problem. The search term in quotes 19,500 has too a lot competition. It is going to be challenging to rank in the top 10 utilizing this term.
So the next phase is to do a small keyword popularity research twisting. Try adding modifiers to your search term such as: fast, easy, quick, simple, etc. This is called longtail keywords. Longtail keywords are keyword phrases consisting in excess of 3 words. They are more targeted so your potential visitors are searching for what you will be offering. Don’t get too carried away with the longtail; under 6 words is best. I prefer the longtail and try to write content specifically targeting 4-5 keyword phrases.
Okay, in quotes: intitle:”how to learn golf” inanchor”how to learn golf”. Search results 27,700 and another one “learn golf fast”. Search results 3. learn golf fast 1,050,000 Straight search: 185,000,000
The final analysis: The search term learn golf fast in the title and anchor text is a sure fire hit for page 1 on Google.
What’s the magic number when using the intitle/inanchor technique? How many web pages should you limit your competition to? In case you are in the beginning stages under 100 is best. The lower the better; this way you will quickly build a rapport with the major search engines. Continue building more content, link your content, and before long you’ll be able to compete with tougher keywords.
I don’t fret too much about it because I get spoiled by using Dr. Ken Evoy’s Site Build It. The process is foolproof and I know my pages are optimized. As a matter of fact, the block builder won’t even give you access to your headline if your keywords aren’t entered correctly then the analyze it tool finalizes the page for keyword density. A tool like this is worth more than a yearly membership to SBI and I put it on for all my content not only content for my website.
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